We have contributed to a substantial and informative special report in The Times discussing the importance of Intellectual Property to businesses and companies. Director Helga Chapman and Trade Mark Attorney Rebecca Dobson contributed to the report with a piece focusing on IP strategy: http://raconteur.net/business/protect-and-profit
Throughout the feature Helga highlights the value of ideas within companies, and how taking the next step to protect even minor improvements to existing technology can improve profitability. She reveals a three step process that every company should start with in order to create an effective IP policy. Rebecca discusses a common misconception surrounding trade marks, and provides examples of big brands and why they are a success.
Helga concludes, “Protecting your innovations and brands is not as difficult as many people imagine, especially when expert help is at hand.”
For expert help and guidance in order to kick start your company’s IP policy or to build on its existing IP foundations, tel: 01962 600500 or email email@example.com
To view a full online version of the report visit: https://raconteur.uberflip.com/i/683259-intellectual-property
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